The Age of Metapreneurship – A Journey into the Future of Entrepreneurship

It’s Here!



by CJ Cornell

Everyone wants to be an entrepreneur: they are the rock stars of the business world.

With 100,000 how-to books, dozens of entrepreneurship programs in every city and an expert on every website – it should be pretty easy to become a successful entrepreneur. But something’s wrong.

Subtly, the world changed. Technology advanced and people changed. And yet, the field of entrepreneurship – particularly it’s teachings and techniques – hasn’t changed. The old rules and the old mindsets are holding you back.  In fact, the more experienced you are, the worse it can get.

Techniques and advice that were effective 5 or 10 years ago, today they may make you an amateur. The more you study, the worse it gets.

Subtly, the world changed. Technology and people changed. Yet the field of entrepreneurship hasn’t changed all that much. The old rules and the old mindsets are holding you back. In fact, the more experienced you are, the worse it can get.

The Age of Metapreneurship is about the future of entrepreneurship – a future that is just emerging now. It’s about a new kind of entrepreneurship, and a new kind of entrepreneur.

Reading this book will give you new ideas, new strategies for being successful, and help remove some of the frustrations that come from using knowledge and techniques from the past. It will help you reinvent yourself in the form of a modern entrepreneur: A Metapreneur.

The Age of Metapreneurship takes a step back – providing a 10,000-foot view so you can see patterns, avoid minefields, and understand the new terrain. Inside we’ll explore:

  • Chaos – How entrepreneurship is so broadly defined today that we have no idea anymore who is and isn’t.
  • Cults – How the institutions, programs, and leaders designed to help entrepreneurs, are failing them.
  • Dots – Entire industries are ripe for disruption (by entrepreneurs) because the old business models are disintegrating. Direct, straight lines, are being replaced by ‘connecting the dots.’
  • Abundance vs Scarcity – and how ‘every abundance creates a new scarcity’ is the new business mantra.
  • Scale – is now a required strategy for every startup – otherwise you risk irrelevance: but scaling now can be far, wide, or deep.
  • Crowds change everything – crowdsourcing, crowdfunding and collective intelligence.
  • Sharing – is not just a fad – it’s the new economy.
  • Movements – the waves of the network: Join them, start them, leverage them – or risk being left out.

All of these trends converge and change us – from customers, employees to vendors and companies – and this leads to a new kind of leadership, and a new style  of entrepreneurship Metapreneurship.

This book is a not checklist on ‘how to become an entrepreneur,” nor is it a manual on ‘how to launch a company.’

The Age of Metapreneurship contains raw materials, ideas, paradigms, and ammunition so that savvy entrepreneurs and advisors can create unique strategies, and avoid using old ones.

  • If you’ve been advising new ventures and guiding them through a bootcamp-like experience – only to see them sputter, and fade away, this book is for you.
  • If you see entrepreneurship in your region brimming, brewing, and percolating -but never seeming to gain critical mass, this book is for you.
  • If you’re an highly experienced entrepreneur embarking on a new venture, this book is for you.

The Age of Metapreneurship is like a collection of pieces to an unusual puzzle: Every time you put the pieces together, they form a different picture that is only for you.

Success is no longer about being a rock star; it’s about playing jazz in an ensemble.

Entrepreneurship has changed. You are no longer an entrepreneur; you’re a Metapreneur – playing in The Age of Metapreneurship.

… a funny, lively, informative book that examines entrepreneurship in a variety of novel and useful ways. A must-read, whether you’re just starting out in the entrepreneurial world, or been at it for a while.
This is a must-read for founders, business buffs and anyone interested in startup culture.
Well written, timely, and enjoyable.
(read more 5 star reviews)

Inside “The Age of Metapreneurship”

The Age of Metapreneurship is a journey, traveling from old terrain to the new; exploring entrepreneurship’s recent past and how it’s holding us back. Inside, we look at the major forces shaping business, culture, customers and technology – and see how they help create a new style of entrepreneurship: Metapreneurship.

During this journey you’ll explore:

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Annotated Table of Contents

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CJ Cornell spent more than twenty five years as an entrepreneur, investor, author, mentor, advisor and board member. As a serial entrepreneur, Cornell was a founder or senior management at more than a dozen startup ventures that collectively attracted over $250 million in private funding; created nearly a thousand new jobs; and launched more than 25 innovative consumer, media and communications products, exceeding $3 billion in revenues.

Ten years ago, CJ Cornell made the transition to the academic world, where he established 3 university entrepreneurship programs; developed and taught new accredited courses in entrepreneurship, and authored over 30 papers and articles on entrepreneurship, technology and innovation. For more information, visit

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Coming this Summer !

Designing Breakthrough Products
for Brand New Markets.
How can you do market research when there is no market yet?
Asking customers is futile when customers don’t know what’s possible, and when customers don’t like change.
Creating visionary products is more than innovation.
It’s a new kind of entrepreneurship – predicting the future and then making it real, today.

The Startup Brain Trust

A Guidebook for Startups, Entrepreneurs,
and the Experts that Help them Become Great.

No successful entrepreneur ever really gets there alone.
They are surrounded by smart people giving them the benefit of their experience and expertise: Advisors, mentors, coaches.
What works. What doesn’t work.
How to do it right, and the horror stories of doing it wrong.


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